Retail stores have discovered that they can make the retail shopping experience more pleasant, entertaining, and noteworthy by creating an optimum environment for consumers to experience goods before purchasing them. Providing the right lighting conditions are an important part of that environment. Shoppers who feel relaxed spend the time to read the boxes, browse the shelves, and eventually pick up impulse items.
Lighting in Retail Environments
Designers and architects have long understood that products and surfaces look different under different lighting conditions. LED retail lighting systems expand a retailer’s toolkit by providing flexible Color Rendering Index (CRI) options that affect how the texture and color of a product will appear to a shopper’s eye. Rather than use lighting that is uniform throughout a store, a retailer can also use different LED lights to create an enticing environment at store entrances to encourage shoppers to enter a store. Store sections selling clothes or foods might benefit from a lower color temperature light source which produce deeper colors and more natural looking fresher foods. Sections selling tools, industrial products, and supplies might benefit from brighter whites to provide maximum lighting levels. Sections selling computer displays or TVs may find that dimming the lighting and reducing glare is especially important. SpecGrade LED has a fixture that will provide the right LED lighting for your retail application.
If aesthetic considerations alone are not enough to persuade a retailer to utilize LED lighting, the economics of LED lights will convince even the most skeptical store owner. LED luminaires generate the same or better illumination as incandescent or halogen fixtures with up to 60% less energy input. LED lights also last substantially longer than traditional fixtures and reduce maintenance and repair costs. Retailers will quickly recoup LED installation or retrofit costs through savings on utility bills. In most cases, initial costs are fully recovered in less than eighteen months. Additional savings are realized by reducing the lighting heat load on the store air conditioning system during the summer.
Retailers that appreciate technology improvements in other areas of their facilities will also see benefits in SpecGrade LED’s retail lighting systems. Our luminaires are designed with low-profile casings and patent-pending heat-sink technology that reduces thermal degradation of the systems over time. The modular design of SpecGrade LED’s systems also allows a retailer to make alterations more easily and with a minimum of interference with retail operations.
SpecGrade LED remains committed to developing and providing the best lighting technology for all retail and commercial operations, with headquarters in Columbus, Ohio, and representatives throughout the United States to consult with you on your lighting needs. Please browse our website which has many application notes, or contact us at 888-410-5337 for more information about how our products can make a difference in your retail store.